Resume

Contact Information

Email: mackinharry@gmail.com

Linkedin: https://www.linkedin.com/in/harrymackin/

Twitter: https://twitter.com/Shiitakeharry

Skills

Professional Focus Points
Copywriting and editing | Proofreading | Digital publishing
Content management | SEO optimization | Research
Web content | Creative writing | Media criticism

Proficiencies

  • Microsoft Office suite
  • WordPress & digital publishing software
  • Google Analytics
  • Basic HTML understanding
  • Outbrain (digital content promotion service)
  • Google Drive
  • Image editing software

Professional Experience

Gruen Digital Marketing Agency
August 2016 – Present 

Content Manager
November 2017 – Present

  • Coordinate content programs for 10+ clients in various industries, including home services and pest control. Communicate closely with clients to ensure their needs are being met and they’re satisfied with their programs.
  • Work closely with SEO Specialist co-workers to conceptualize different SEO-optimized content programs designed to drive traffic to client’s websites and lead to purchase conversions. Use analytical tracking software to gather engagement data to design better-targeted campaigns over time.
  • Conceive of, research, draft, edit, and publish a large volume of SEO-optimized web-based content including blogs, web pages (service, location, FAQs, etc.). Independently manage schedule of content production.
  • Manage production of copy-based web content at every level, including working with freelance copywriters, working with in-staff graphic designers, editing and publishing copy, implementing requested changes,  and designing content programs to clients’ individual needs and desires.

Junior Copywriter
August 2016 – November 2017

  • Conceive of, research, draft, edit, and publish a high volume and wide variety of web-based blog content for clients in various industries, including home services, pest control, and more.
  • Work with SEO Specialist co-workers to determine how to best design content programs that drive traffic and, ultimately, conversions for clients.
  • Draft and publish wide variety of SEO-optimized web copy for client’s web sites, including location pages, service pages, product description pages, and more.
  • Coordinate with SEO Specialists and editors to send content to clients on a monthly basis. Independently managed copywriting Editorial Calendar.

The Creative Group
June 2015 – August 2016

Contract Proofreader and Copy Editor
June 2015 – August 2016

Freelance Media Criticism
Around August 2014 – Present

  • Write freelance criticism on videogames, movies, television, and culture. Published at a wide variety of outlets (see portfolio).

Game Informer Magazine
May 2014 – August 2014

Editorial Intern

  • Worked with Game Informer staff writers, new editors, and other interns to research, draft, edit, and publish daily videogame new articles, cultural pieces, and previews.
  • Worked closely with staff members to develop and refine editorial voice over the course of several feature articles posted on Game Informer’s web site.
  • Interviewed game developers for a preview piece featured in the magazine.
  • Copy edited, proofread, and provided feedback on staff editor and intern articles.

Tiger Oak Magazine
August 2013 – December 2013

Editorial Intern

  • Researched and wrote articles for St. Louis Park and Plymouth magazines
  • Conducted interviews with assignment subjects
  • Proofread and fact checked articles prior to publication
  • Developed both web and print content

Education

University of Minnesota – Twin Cities
Graduated May 2014

  • Bachelor of Arts: English Literature & Philosophy (Creative writing emphasis)